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Peter Rabbit made friends with children, families and staff on a recent visit to Great Ormond Street Hospital (GOSH) — one of the UK’s leading children’s hospital. His appearance was a welcome distraction for seriously ill children being cared for at GOSH.

During his visit , Peter Rabbit was joined by Aylish Ellwood and Emma Hill from Enesco’s marketing team to launch very special Peter Rabbit GUND soft toys created to support Great Ormond Street Hospital Charity. 100 toys were given to children being cared for on the hospital’s Peter Pan, Safari and Cheetah Outpatients wards. Children including Xavier, aged nine (featured above) met Peter Rabbit while recovering from a procedure on Peter Pan ward.

This project is part of a partnership between Enesco, Frederick Warne & Co. (an imprint of Penguin Random House) and Silvergate PPL (licensing agent for the Peter Rabbit™ brand).

The design on the bespoke soft toys is inspired by artwork created by young patients at a workshop run by the GOSH Arts* Programme. Designers used their drawings to create a colourful, fun fabric featuring carrots and flowers to decorate Peter Rabbit’s ears and paws.

For every toy sold, a donation will be made to this exceptional charity by all three partners. The money raised will help GOSH Charity support the hospital and could help fund pioneering medical research, state of the art equipment, support services for children and their families, and the refurbishment of the hospital.

GOSH brings together the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions.

Patients and families are central to everything GOSH does, from the moment they come through the door and for as long as the hospital is needed.

*GOSH Arts is the arts programme at GOSH, and is funded by GOSH Charity. It makes a vital contribution to the healing environment in the hospital through high quality creative activities for patients.

Great Ormond Street Hospital Children’s Charity. Registered Charity no, 1160024.