Everything there is to know about our Beatrix Potter Collection

Step into the enchanting world of Beatrix Potter, where the gentle spirit of the Lake District and the mischievous adventures of Peter Rabbit have been whispered from one generation to the next. Holding the official licence since 1987, we have been the proud guardians of these cherished tales, handcrafting treasures that transform the magic of the nursery into heirlooms for a lifetime.

As a quintessentially British brand, we believe our heritage is our heart. Every piece is lovingly designed in our Carlisle studio — right on the doorstep of the lake district by our dedicated team — ensuring the soul of Miss Potter’s work remains close to home. By faithfully honouring her delicate sketches, we breathe life into every whisker and blue coat, preserving the sweet nostalgia of your own childhood.

From our iconic figurines to our shimmering Silver-Plated Collection, our keepsakes celebrate life’s most precious chapters. Whether it’s a musical box playing a soft lullaby or a tiny tooth box, each piece is a storyteller, ready to be passed down with love.

Wander through our collection and find a little magic of your own.