Re-invented, reimagined and totally renewed We’re hoping with happiness to tell you that we’ve launched a brand-new Beatrix Potter Soft Toy Collection!

Sep 28, 2022

We’re hopping with happiness to announce that our best-loved collection of Peter Rabbit soft toys is about to get even better! That’s right – we’re so excited to share with you our re-invented, reimagined and totally renewed line of Beatrix Potter plushes, featuring everyone’s favourite bob-tailed bunny and his playful pals, as fans of Peter Rabbit from all over the world celebrate 120 years of this wonderfully naughty little mischief maker.


So,  what’s new you ask? Let us tell you (we’re hoping you’ll be just as excited as we are…). In our brand-new collection of Peter Rabbit soft toys, you’ll find a whole host of gorgeous new patterns, fabrics and high-quality super soft stuffings, making this new Beatrix Potter Soft Toy Collection wonderful to touch and oh-so-cuddly, while calling on the classic designs, character illustrations and original artwork from Beatrix Potter’s best-loved tales. What’s not to love?! Totally timeless, cute yet classic soft toys just waiting to be loved by you, your little ones and any fan of Peter Rabbit and his friends.


Of course, the hero of our new and exciting collection is the mischief maker himself. The Peter Rabbit Plush features everyone’s favourite bob-tailed bunny in his iconic blue coat with little yellow buttons, seeing his fluffy ears pricked up and his paws outstretched as if ready to give a great big hug. Available in a range of sizes including Extra Large, Large, Medium, Small and in Keyring format too so you can take Peter Rabbit with you wherever you go, there’s a price point that is sure to fit any budget for most fans and collectors of all-things Peter Rabbit.


Joining Peter Rabbit in our Beatrix Potter Soft Toy Collection are some of his playful pals including his little sister Flopsy, his cousin Benjamin Bunny, along with Hunca Munca, Jemima Puddle-Duck, Mr Jeremy Fisher, Squirrel Nutkin, Tom Kitten and of course Peter’s mother, Mrs. Rabbit. With each and every oh-so-cuddly soft toy available in a range of sizes, a whole host of characters from Beatrix Potter’s best-loved tales are just ready and waiting to hop off our shelves, into your shopping basket, and head home with you today!